Privacy Policy

Last updated: 21/01/26

This Privacy Policy explains how Bayagan Group Ltd (trading as Wellgard, “we”, “us”, “our”) collects, uses, shares, and protects your personal data when you visit wellgard.co.uk, interact with us, or make a purchase.

We are committed to protecting your privacy and handling your personal data transparently and securely in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

1) What personal data we collect

We may collect the following types of personal data depending on how you use our site:

A) Identity and contact data

• Name
• Email address
• Billing address
• Delivery address
• Phone number (if provided)

B) Order and account data

• Items purchased
• Order history
• Returns, refunds, and customer support history
• Account login details (if you create an account)

C) Payment data

We do not store full payment card details. Payments are processed securely by our payment providers. We may receive limited payment-related information such as payment status, partial card details (for example, last 4 digits), and transaction reference IDs.

D) Technical and usage data

• IP address
• Device type, browser type, and operating system
• Pages visited and browsing behaviour
• Approximate location (derived from IP)
• Cookie and tracking data (see Cookies section)

E) Marketing and preferences data

• Email marketing preferences
• Subscription status
• Consent choices for cookies and marketing (where applicable)

2) How we use your personal data (and our legal bases)

UK GDPR requires a lawful reason (“legal basis”) for using your personal data. We use your personal data for the purposes below:

A) To process and deliver your order

Purpose: take payment, pack and ship items, send order updates, handle returns and refunds
Legal basis: Contract (necessary to perform our contract with you)

B) To provide customer support

Purpose: respond to queries, resolve issues, manage complaints
Legal basis: Contract and/or Legitimate interests

C) To improve our website and services

Purpose: analyse how customers use the site, improve usability and performance
Legal basis: Legitimate interests (where cookies/analytics require consent, we rely on consent instead)

D) To send marketing communications

Purpose: send newsletters, offers, and product updates
Legal basis: Consent, or “soft opt-in” where permitted under PECR (see Marketing section)

E) To prevent fraud and protect our business

Purpose: detect suspicious activity, prevent misuse, protect accounts
Legal basis: Legitimate interests and/or Legal obligation (where applicable)

F) To comply with legal and tax obligations

Purpose: keep records for accounting, tax, and regulatory requirements
Legal basis: Legal obligation

3) Marketing emails and your choices (PECR)

We may send you marketing emails if you have actively opted in, or if you have bought from us and we market similar products (sometimes called the “soft opt-in” under UK PECR), and you were given a clear option to opt out at the time your details were collected.

You can opt out at any time by clicking the unsubscribe link in any marketing email or contacting us at support@wellgard.co.uk. Opting out of marketing does not affect important service emails (for example, order confirmations and delivery updates).

4) Who we share your personal data with

We only share your personal data when necessary to operate our business and deliver our services. This may include:

• Shopify: our ecommerce platform provider.
• Payment providers: to process payments securely.
• Delivery and fulfilment partners: to deliver your order.
• Email and customer support tools: to send service emails and manage support.
• Analytics and advertising partners: only where permitted and, where required, with your consent via cookies.
• Legal and regulatory disclosures: where required by law or to protect our rights.

We do not sell your personal data.

5) International transfers

Some of our service providers (including Shopify and certain technology partners) may process personal data outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as UK-approved contractual protections and other lawful transfer mechanisms permitted by UK data protection law.

6) How long we keep your personal data (Retention)

We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy, including legal, accounting, or reporting obligations.

• Order and customer records: usually up to 6 years (for tax and legal purposes).
• Customer support communications: typically up to 2 years after last contact.
• Marketing data: until you unsubscribe or object.
• Cookie and analytics data: based on your cookie settings and the retention settings of our analytics tools.

7) Cookies and tracking (UK PECR)

We use cookies and similar technologies to make our website function properly (essential cookies), remember your preferences, measure and improve performance (analytics cookies), and support advertising and marketing (where used).

Under UK law (PECR), non-essential cookies (such as analytics and advertising cookies) may only be placed on your device with your consent. You can manage cookie preferences using our cookie banner or settings tool (where available), or by adjusting your browser settings.

8) Your rights under UK GDPR

You may have the following rights (subject to certain legal limits):

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object (especially marketing)
• Right to data portability
• Right to withdraw consent at any time (where we rely on consent)

To exercise your rights, contact us at support@wellgard.co.uk.

Complaints

If you have concerns, you can complain to the UK regulator, the Information Commissioner’s Office (ICO) at ico.org.uk. We would appreciate the opportunity to resolve your concerns first.

9) Security

We take appropriate technical and organisational measures to protect your personal data, including secure systems and access controls and encryption where appropriate. Payments are processed via PCI-compliant payment providers. No method of transmission or storage is 100% secure, but we work to protect your personal data using industry-standard safeguards.

10) Children’s privacy

Our website and products are intended for adults. We do not knowingly collect personal data from children.

11) Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on this page with a revised “Last updated” date.

12) Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us:

• Email: support@wellgard.co.uk
• Phone: 01273 604035
• Write to us: Unit 5B, Brighton Trade Park, Crowhurst Road, Brighton, BN1 8AQ

Company: Bayagan Group Ltd (trading as Wellgard)
Registered office: The Old Casino, 28 Fourth Avenue, Hove, England, BN3 2PJ